better not

video work
in collaboration with Maria Rudakove

shown at
Fuck You Very Much
Vienna Design Week 2021
VZA 7, 1010 Vienna, AT

https://betternot.design/

In today’s “woke” society rarely anybody dares to admit that every single one of us is chained to the mechanisms of neoliberal dystopia, where our actions are mere “pro forma” acts of goodwill.

The documentary Better Not portrays a design- er defying all norms. Not is what we all can call a successful creative professional: living off his work for big-name brands, whilst not losing his moral compass. His unconventional approach of “not doing design” sparks interest, but also scepticism. Not doesn’t shy away from working with corporations. His professional skills are not used for creating PR, but for initiat- ing internal change, that tackles the problem of overproduction and overconsumption.

Acting by Nanouk Badrout, Thea Beck

Script by Maximilian Prag & Maria Rudakova

Directed by Maria Rudakova

Produced by Maximilian Prag

Camera by Eric Asamoah
assisted by Pauline Knibbe-Klimt.

Edited by Marlene Kager, Anahita Asadifar

Sound by Marlene Kager